Key Job Functions:
A PPC Specialist manages digital campaigns including the strategy, design, implementation, SEO, and analysis of ad performance.
Some of the main roles of a PPC Specialist include:
Keyword research: Understanding how people search for any product or service. You have to keep up with trends, constantly research and test your keyword choices, and be ready to change them when you do not see results.
Landing page design: Perfecting landing pages.
Trend watching: This alone can prove to be a full-time job. SEO trends and understanding how to outsmart Google Algorythms will keep you busy when you are not mastering your campaigns. You will need an intimate relationship with consumers, so you understand what they will respond to and also what technology is driving them each day. You have to know all of this, along with societal trends, to keep on top of your keywords and landing page designs.
Constantly monitoring 100s of events/attractions-related products.
Monitoring conversion statistics in real time.
Managing Adwords - Adwords Certified
Reviewing GA Analytics in real time